Advised on Sale of Company

Business Services

Industrie Holding GmbH

Sales and services for construction machinery Austria

Acquired 100% of Business Operations


General equipment rental Hungary

Advised Oriens on the sale of equipment rental company Profirent to Industrie Holding

Industrie Holding GmbH expands its business field. The Austrian Industrie Holding acquired 100% of the shares of the Hungarian Profirent from the Luxembourg fund Danube SCA Sicar. With this transaction, the company which has been active mainly dealership for construction machinery, has succeeded in further expanding its international positioning as well as the strategic business unit of general equipment rental.

Industrie Holding GmbH, Vienna, Austria

With the business unit “Terra”, the family-owned group operates in the sales and service sector for construction machinery (earth movement, construction and industry). Headquartered in Austria with 13 independent companies in several countries. The focus in this business field has been the trade and service for JCB construction machines and JCB industrial machines.

Profirent, Budapest, Hungary

General equipment rental for construction and industry (especially construction machinery, work platforms, tools and barriers) across all of Hungary. Hungarian market leader - contact person for the local craftsman who buys his tools in the Profirent Shop, as well as service provider for the largest Hungarian construction projects and industrial companies.


IMAP initiated the transaction on behalf of the seller and handled it in all its phases.

Experts who worked on the transaction