MeWi Group, a healthcare information and communication specialist together with its operating entities DIGIMED Verlag GmbH (“DIGIMED”), Kompetenz Aktuell GmbH (“Kompetenz Aktuell”), and V3 agentur für medizinisches marketing gmbh (“V3”), together with I-MED-Institute GmbH (“I-MED”) have been acquired by Mediengruppe Oberfranken – Fachverlage GmbH & Co. KG (“MGO – Fachverlage”) as of January 1st, 2023.
MeWi Group provides various healthcare stakeholders with relevant medical information and communication services e.g., scientific medical writing, medical marketing & PR along with the management of healthcare information portals with specialization on oncological topics. The high complexity scientific medical writing for healthcare employees is provided by Kompetenz Aktuell, whereas DIGIMED manages (i) the leading oncology portal in Germany Onko Internetportal (in cooperation with Deutsche Krebsgesellschaft) for both patients and doctors as well as (ii) Urotube (in cooperation with Deutschen Gesellschaft für Urologie). V3 serves mainly pharma companies with marketing and event management services, leveraging its long history and digital know-how especially since COVID-outbreak. In addition, I-MED provides continued medical education for healthcare specialists.
MGO – Fachverlage is a subsidiary of Mediengruppe Oberfranken GmbH & Co. KG and offers a broad spectrum of printed and digital information regarding topics, such as complementary healthcare, dental, and education. With the acquisition of MeWi Group and I-Med, MGO – Fachverlage is strengthening its solutions portfolio with high-quality healthcare communications and marketing services, especially online.
“I am pleased that MGO – Fachverlage’s investment in MeWi Holding provides the Group with an opportunity to respond even more adequately to the rapidly changing communication and information needs of our target groups in the healthcare sector and continuously provide expert knowledge in a well-prepared and individually tailored form,” says managing director Dr. Daniela Christmann.
The IMAP team including Karl Fesenmeyer, Andreas Widholz, Birgit Roosileht and Nikolaya Stoilova exclusively advised Dr. Daniela Christmann within a structured M&A process and supported her in negotiating and successfully closing the transaction.