The Analysts and Associates meeting was held in Zagreb on Friday, 21st September 2018. The event was hosted by IMAP SEE member firm. Over 30 delegates from 10 different IMAP member firms attended the meeting.
The topic of the meeting was marketing and sales in IMAP. As a part of the meeting, IMAP's team participated in a session held by guest lecturer, professor dr. Nicolas Kfuri who gave lecture on Top 10 global consumers trends. Dr. Kfuri is a Global Branding and Strategy Trainer and Consultant. He is also International Marketing Professor at Purdue University and visiting professor at University of Bologna and Mannheim Business School.
In addition to Dr. Kfuri's lecture, the attendees got to participate in lectures on the marketing and branding strategy of IMAP and had a chance to share best practices for pitches pitches.
The program was closed with a session of bilateral meetings where the participants had a chance to share information on the current projects, potential projects and potential for future collaboration.
The Italian Ariston Thermo Group (Ariston) has acquired the majority of shares in Kesselheld GmbH (Kesselheld), one of the leading digital start-ups in heating installations in Germany.
Read the Chairman's Letter introduction to the Coronavirus special edition of IMAP's publication, Creating Value.