IMAP advises WELL PLUS TRADE on the sale of a majority share to HQ Equita

WELL PLUS TRADE GmbH (WPT), a leading provider of sports and dietary nutrition with well-known brands Power System and Slim System, has been acquired by funds managed by HQ Equita GmbH, a German mid-market investment fund. The vendors are four shareholders, with the Managing Directors Karsten Pistor and Markus-Dimitri Schmidt who remain invested and will continue to run the business.

Founded in 2001 and headquartered in Hamburg, WPT is a provider of primarily protein-based sports and dietary nutrition products. The market is characterized by high growth rates of approximaely 10% p.a. WPT offers its products under the Power System and Slim System brands, as well as other Private Label brands in the German and European food retail and drugstore market. The company’s 20 employees design and develop innovative products across the entire product range from powders and bars to ampules, capsules and gels.

HQ Equita is an independent and established investment company, with proven sector expertise and experience in further developing well positioned companies. HQ Equita is the investment company of HQ Capital and continues the tradition of the Harald Quandt Family to invest in mid-sized companies. Since the beginning of the 1990s, HQ Equita has been acquiring mainly majority shares in mid-sized industrial companies and has collected capital commitments totaling €996 million, which were invested in over 30 companies.

IMAP conducted a structured process with a limited selection of experienced investors and successfully completed the transaction within just a few months. A core requirement was finding a suitable investor able to support the company together with its existing management, on its international expansion.

IMAP’s advisory team consisted of Johannes Eckhard (Partner), Nils Keller (Director), Alexander Kamb (Senior Associate) and Phillippe Honsberg (Senior Associate).

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